84 Lumber Super Bowl ad: The uncensored film

//84 Lumber Super Bowl ad: The uncensored film

84 Lumber Super Bowl ad: The uncensored film

From the family-owned 84 Lumber Company

The original 84 Lumber Super Bowl advertisement created a stir: The content was deemed too controversial by Fox, which banned it from broadcast. An edited version was cut for the game, and The Washington Post published a story about it—because the controversy was reportedly due to the depiction of Donald Trump’s proposed border wall.

Then the company’s CEO declared herself a Trump supporter and said the ad was in keeping with Trump’s immigration stance.

In this full version of the film, not quite six minutes long and with the offending footage, you see a mother and daughter, struggling to reach the United States, not to be stopped by a wall.

So, does the film celebrate determination and legal entry to the United States or does it advocate for illegal immigration?

 

One Comment

  1. Christine Holland 2017-02-09 at 8:44 am

    You could knock me over with a feather right now. The ability of supporters to fool themselves about President Me seems to be infinite, or at least, it extends to spending what must be millions of $ on an ad. I guess we all see what we want to see.

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